Since its establishment in 2007, Premium Pass International Co., Ltd. (CEO Kim Eung-soo) has provided customers with the highest level of customized experience through differentiated MICE (corporate meetings, reward tours, etc.) and tourism services, and is a leading company growing rapidly in the global market.
Premium Pass is a company that offers a comprehensive range of services, including VIP airport assistance at Incheon International Airport, premium transportation services, and tailored tourism experiences, all through a one-stop platform. The company aims to deliver sophisticated experiences that exceed customer expectations.
In particular, its MICE and tourism concierge desks at Terminals 1 and 2 of Incheon Airport, along with its digital concierge services, provide overseas customers with convenient and secure travel solutions. Additionally, the 24-hour SOS call/chat service and support in 48 languages meet the needs of global travelers.
Another key differentiator of Premium Pass is its development of tourism products based on Korean Wave (Hallyu) content. By designing and curating unique tourism experiences centered around K-POP, K-Food, and K-Beauty, and collaborating with international partners, the company has gained widespread popularity. This success demonstrates Premium Pass’s strong presence in the global tourism market, garnering significant attention from foreign travel agencies and clients alike.
Furthermore, Premium Pass boasts a robust network of over 1,000 global partners and exceptional expertise in attracting, planning, and managing MICE events. Notable achievements this year include the successful organization of major international events such as the 2024 Korea MICE Expo and the Global Women’s Business Summit, which highlight the company’s professionalism and reliability.
To stay ahead, Premium Pass actively adopts cutting-edge technologies to drive digital innovation and provide sustainable services. Through its digital concierge service and specialized tourism packages tailored for business travelers and FIT (Free Independent Travelers), the company is adeptly responding to the rapidly evolving market landscape.
Building on its achievements, Premium Pass has been recognized as one of Seoul’s Outstanding Tourism Products for two consecutive years (2023–2024). The company has also earned accolades as a distinguished member of the Korea Association of Travel Agents and an alliance partner of the Korea Tourism Organization, further cementing its reputation both domestically and internationally.
Premium Pass plans to practice coexistence and cooperation based on trust with customers and partners under the corporate philosophy of ‘Value and Together’ and establish itself as a leading company in the MICE and tourism industries in the global market.
Kim Eung-su, CEO of Premium Pass, said, “In the future, Premium Pass will continue to provide services that impress customers.”
“We plan to further strengthen our competitiveness in the global tourism industry based on Korean Wave content.”
